Turn your first-party audiences into a new revenue stream.

First Party Goat takes eligible first-party signals into managed campaigns for relevant buyers. You retain the audience, customer records and every commercial decision.

Explore solutions Estimate your opportunity

One offer · four commercial paths

Activate the commercial value of the signals you already understand.

First Party Goat adapts the same managed service to each business model, buyer and operating context.

Retail & ecommerce

Take shopping intent into campaigns brands can buy.

Open a commercial path beyond owned placements.

Activate retail → Travel

Turn each travel moment into a relevant campaign proposition.

Connect planning, booking and loyalty context with relevant buyers.

Activate travel → Banks & fintechs

Build governed opportunities from the start.

Work with consented signals permitted for campaign use.

Activate banks & fintechs → Publishers

Extend each direct sale with managed offsite delivery.

Develop the account from an audience you already control.

Activate publishers →

The revenue engine

Connect signal, buyer, campaign and collection in one motion.

Data, sales, operations, Legal, measurement and finance move through one shared path, with named owners at every step.

01 · Signal

Turn an eligible audience into a buyable proposition.

Define the segment, its value and the buyer for whom it is relevant.

02 · Operation

Move the first campaign from decision to decision.

Assign owners to rights, commercial terms, creative, budget and launch.

03 · Revenue

Make the full economics visible.

Reconciliation connects delivery, cost, invoice, collection and recognized revenue.

Enabled signal · human control

One of the first 15 companies worldwide enabled by Google for this capability.

Google Ad Manager · Managed service

Managed service

The full path, one operating team.

First Party Goat coordinates the work through reconciliation. You retain rights, commercial relationships and approvals.

Select the signal

Prioritize an eligible segment with a recognizable value hypothesis.

Align the buyer

Connect audience, buyer, objective and commercial controls.

Manage the campaign

Coordinate creative, budget and activation with defined approvals.

Close the economics

Record delivery, cost, invoice, collection and recognized revenue.

Assisted capabilities

Four capabilities connect first-party signals to reviewable commercial decisions.

Agents prepare analysis and deliverables inside the service. Your accountable owners approve every material decision.

AudiencesOrganizes eligible signals and documents assumptions.
DemandTests buyers and use cases as hypotheses.
CreativePrepares concepts and messages for review.
MeasurementConnects reporting, costs and reconciliation.
Human controlYour owners approve audience, commercial terms, creative, budget, launch and reconciliation.

Reconciled economics

Make every movement of money visible.

Identify who pays, what cost is incurred and what revenue is collected at each stage.

Campaign

Audience-owner revenue

The buyer pays for the campaign under terms agreed with the owner.

Media and third parties

Realized cost

Media, platform and other costs are reconciled to actual delivery.

Service

First Party Goat revenue

Service compensation is recorded separately from the campaign.

Report, invoice and collection: three connected milestones.

Operations and economics use the same period and reconciliation criteria.

Selected and enabled by Google to operate this capability.

Google expertise, turned into a managed operation.

Credentials provide capability and context. Each account confirms eligibility, delivery and access.

Partner credentialGoogle Certified Publishing PartnerPublisher monetization and Google Ad Manager expertise.

Platform capabilityGoogle Ad Manager 360 / MCMPublisher operations and multi-customer management.

Partner status

Google Marketing Platform Partner

Expertise across Google's media and measurement platform.

Partner status

Google Cloud Partner

Cloud, data and AI capability within the Google Cloud ecosystem.

Agency credential

Google Ads Premier Partner

Google Ads agency expertise and campaign management.

Programmatic capability

Display & Video 360

Programmatic media buying and campaign management in DV360.

Founder programGoogle for Startups Accelerator: AI FirstFounder program experience shown separately from company credentials and platform capabilities.

One accountable operating layer

Audience discovery, buyer alignment, activation and reconciliation work as one service.

Founding team

Meet the founding team.

Federico Buciak

CEO · Commercial strategy and Google ecosystem.

Gabriel Weitz

Co-founder · Operations, partnerships and Google ecosystem.

Guillermo Bril

Co-founder · Audience intelligence and data.

Damián Epsztein

Co-founder · Technology, product and AI.

FAQ

Three answers to move forward.

Commercial clarity turns each operating condition into a decision.

What does the advertiser buy?

The advertiser buys a managed campaign against an eligible first-party audience. The owner retains the records and customer base.

Who retains control?

The owner retains rights, commercial relationships, terms and approvals. Contractual topology is defined before launch.

What does the first campaign provide?

It creates evidence about eligibility, demand, operations and economics. That evidence guides the next decision.

Activation baseline

An operable campaign brings together rights, buyer, budget, owners, approvals and a defined collection path.

First Party Goat provides a commercial and operating service. Each party retains its contractual, privacy, policy, financial and regulatory responsibilities.

Audience revenue opportunity

Estimate your audience revenue opportunity.

Start from the signal, buyer and control you already have.