Intent a brand understands.
Prioritize eligible segments with recognizable shopping context.
The retail opportunity
Extend your commercial offer beyond owned inventory.
The retailer retains the audience, relationship, commercial terms and every material campaign decision.
A brand or supplier with a defined objective.
The commercial conversation confirms the fit of each case.
More ways to develop the relationship.
The campaign extends delivery with the audience under your control.
Enabled signal · human control
One of the first 15 companies worldwide enabled by Google for this capability.
Google Ad Manager · Managed service
Managed service
The full path, one operating team.
First Party Goat coordinates the work through reconciliation. You retain rights, commercial relationships and approvals.
Select the signal
Prioritize an eligible segment with a recognizable value hypothesis.
Align the buyer
Connect audience, buyer, objective and commercial controls.
Manage the campaign
Coordinate creative, budget and activation with defined approvals.
Close the economics
Record delivery, cost, invoice, collection and recognized revenue.
Assisted capabilities
Four capabilities connect first-party signals to reviewable commercial decisions.
Agents prepare analysis and deliverables inside the service. Your accountable owners approve every material decision.
- AudiencesOrganizes eligible signals and documents assumptions.
- DemandTests buyers and use cases as hypotheses.
- CreativePrepares concepts and messages for review.
- MeasurementConnects reporting, costs and reconciliation.
- Human controlYour owners approve audience, commercial terms, creative, budget, launch and reconciliation.
Reconciled economics
Make every movement of money visible.
Identify who pays, what cost is incurred and what revenue is collected at each stage.
Audience-owner revenue
The buyer pays for the campaign under terms agreed with the owner.
Realized cost
Media, platform and other costs are reconciled to actual delivery.
First Party Goat revenue
Service compensation is recorded separately from the campaign.
Report, invoice and collection: three connected milestones.
Operations and economics use the same period and reconciliation criteria.
Selected and enabled by Google to operate this capability.
Google expertise, turned into a managed operation.
Credentials provide capability and context. Each account confirms eligibility, delivery and access.
Google Marketing Platform Partner
Expertise across Google's media and measurement platform.
Google Cloud Partner
Cloud, data and AI capability within the Google Cloud ecosystem.
Google Ads Premier Partner
Google Ads agency expertise and campaign management.
Display & Video 360
Programmatic media buying and campaign management in DV360.
One accountable operating layer
Audience discovery, buyer alignment, activation and reconciliation work as one service.
FAQ
Three answers to move forward.
Commercial clarity turns each operating condition into a decision.
What does the advertiser buy?
The advertiser buys a managed campaign against an eligible first-party audience. The owner retains the records and customer base.
Who retains control?
The owner retains rights, commercial relationships, terms and approvals. Contractual topology is defined before launch.
What does the first campaign provide?
It creates evidence about eligibility, demand, operations and economics. That evidence guides the next decision.
Activation baseline
An operable campaign brings together rights, buyer, budget, owners, approvals and a defined collection path.
First Party Goat provides a commercial and operating service. Each party retains its contractual, privacy, policy, financial and regulatory responsibilities.
Audience revenue opportunity
Estimate your audience revenue opportunity.
Start from the signal, buyer and control you already have.